2022 Canadian Folk Music Award winning singer-songwriter Alicia Toner joins the show this week to talk about making the most of an album release.
Her sophomore album "Joan" (absolutely fantastic) was released on June 25, 2021. Aside from releasing singles and music videos leading up to and following the release of the album, what caught my interest was what she did 1-year later. She celebrated the 1-year anniversary by releasing a new radio-edit from the album as a single, bringing renewed attention to the song and the project as a whole - brilliant! The song "Tonight" A gripping Folk-Americana song about allowing oneself to let go of reservation and leap into love features long time collaborator and JUNO Award winner Joey Landreth.
So often we feel like a project is old or has no life left in it as we move forward to create something new for people to see and hear. Alicia's success in re-visiting the release of her 1-year old album is a perfect reminder that despite the age of our previous work, there is still an audience that has yet to discover it.
"Release Day," an ongoing series where we sit down with Canadian musicians of all genres to discuss their latest releases from singles to albums, and their strategy behind releasing it to the world.