Release Day Series Podcast

Adrian Sutherland - When the Magic Hits

November 03, 2021 Alex Huard
Release Day Series Podcast
Adrian Sutherland - When the Magic Hits
Show Notes

On episode 32, joining all the way from northern Ontario in Attawapiskat First Nation on the James Bay, is Adrian Sutherland. The indigenous singer-songwriter, who might be best known as the frontman of the band Midnight Shine, released his debut solo record, When the Magic Hits on September 17th, 2021.

We go into detail about how Adrian adapted to the pandemic to get the album recorded and visual identity of the record put together. This includes; building his studio out of a sea container to record out of, working remotely with award winning producer Colin Linden of Blackie and the Rodeo Kings and JUNO-Nominated producer Tim Vesely of the Rheostatics. Working with his wife as his photographer, and self-producing his own music video consisting of 1600 selfies.

We also touch on his songwriting session with Serena Ryder, playing hockey with Jim Cuddy at the JUNO Cup, and how building industry relationships can make all the difference in forging ahead in your musical career.

If you have music you would like us to hear, or have a great release day rollout plan you want the world to know about, send an email with your EPK and release plan to:

Thank you so much for listening, and Welcome to Release Day!

Theme music composed by Evan Denley.

Reference Links:
Adrian Sutherland's Website
Decolonial Clothing -
No Sleep Til Sudbury Podcast with Brent Jensen:
Release Day Spotify Playlist -
Release Day Website -

"Release Day," an ongoing series where we sit down with Canadian musicians of all genres to discuss their latest releases from singles to albums, and their strategy behind releasing it to the world.